In case Amazon's existing platform hasn't influenced your purchase behavior already, you should check out their new window shopping site that makes it even easier to splurge. Amazon's new site Windowshop utilizes a virtual bookshelf-browsing utility giving users the ability to easily see new and popular book, cd's, dvd's, videogames, etc... This visual browsing tool has become popular with search engines like SearchMe and Viewzi and could become the web's next generation fad. Windowshop's beta phase will allow Amazon to test out the platforms usability and popularity, but from my experience, this new site is an amazing addition to Amazon's stronghold on user-friendly e-commerce. The site allows viewers to see, here, and watch short previews of all the new and hottest titles in a wide variety of categories. Usually, window shopping implies that there's no money to be exchanged; I get the feeling that Amazon has a different plan in mind. Pretty soon they're going to have to change the name to ImpulseShop.com.
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