You have to appreciate when big brands get creative with their digital strategy. Meet The Beckers is a brave new effort by Audi to create a web series promoting their cars. What's interesting is that the episodes aren't showcasing how sleek and stylish their cars are, they're actually mocking the stereotypes of all their competitor’s car owners. Mercedes owners are old rich men with young hot wives, BMW owners are douchebags with Bluetooth ear pieces glued to their face and Lexus owners are yuppie, wimpy family men with children from hell. Wow!!! Sorry if I offended anyone, but this new web series is a hilarious. It's not every day you see such a negative driven campaign; they almost feel like McCain ads. Without actually saying these stereotypes, Audi has done a great job of making entertaining short films to make the Audi driver the cool character. What's even better is that they've gotten responses from fans of their competitors. I can't say that I love the episodes, but I applaud Audi for doing something different, funny and fresh. Check out the first two episodes here.....
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