Audi Approves This Message

You have to appreciate when big brands get creative with their digital strategy. Meet The Beckers is a brave new effort by Audi to create a web series promoting their cars. What's interesting is that the episodes aren't showcasing how sleek and stylish their cars are, they're actually mocking the stereotypes of all their competitor’s car owners. Mercedes owners are old rich men with young hot wives, BMW owners are douchebags with Bluetooth ear pieces glued to their face and Lexus owners are yuppie, wimpy family men with children from hell. Wow!!! Sorry if I offended anyone, but this new web series is a hilarious. It's not every day you see such a negative driven campaign; they almost feel like McCain ads. Without actually saying these stereotypes, Audi has done a great job of making entertaining short films to make the Audi driver the cool character. What's even better is that they've gotten responses from fans of their competitors. I can't say that I love the episodes, but I applaud Audi for doing something different, funny and fresh. Check out the first two episodes here.....

Funny Commercial of the Day

This commercial comes from the local San Francisco creative agency, Hub Strategy. This funny commercial for Slingbox won Hub the 2008 Best of Show Addy Award. Well deserved!

How Small Is Too Small?

When the commercials came out for the new MacBook Air I was excited to see how consumers would react. Because I'm bigger than the Average Joe, I tend to like bigger gadgets. For instance, I'd never buy a iPod Nano when there's a 160 gig iPod Classic that's much bigger and better. Regardless, I've noticed that everytime Apple has introduced a new gadget, they follow it up with periodic releases of the same gadget in smaller and smaller sizes. Apparently, "Mini" is not small enough. With Apples newest release of the MacBook Air, I struggled to accept that it's more important to be able to slide your laptop in a manila folder than leave it on your desk like us normal folk.

Luckily, for all the big people out there, this mini syndrome hasn't gone unnoticed. Please enjoy this MacBook Air ad parody that's entertained almost a million viewers on YouTube.