Friend and colleague, Brad Berens, wrote this intriguing blog post and letter to Jeff Bezos of Amazon. I think it's safe to say that Amazon is the king of affiliate marketing, but even Amazon can't track every recommendations because they don't all come through in-bound links. Couldn't creating a tip jar be the way that Amazon attempts to show their gratitude for the recommendations that they cannot track. I think it would help make the digital exchange more personable and shed some positive light on Amazon and their willingness to facilitate this common expression of gratitude. What do you think???
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